Amazon Social Content
Social concept and design (art & copy)

Background

Movement Strategy, Amazon's social agency, needed a consistent creative presence across TikTok and Meta, spanning seasonal sale moments, trend-driven content, and ongoing product curation stories and in-feed content. My role as Senior Art Director and Copywriter was to concept, design, and write paid and organic social content that felt platform-native, visually cohesive, and culturally relevant at volume.

Challenge

Amazon product photography isn't always built for social. PDPs vary in style, background, and quality, making it difficult to build visually cohesive stories at the pace and volume social demands. With content needing to move fast enough to capitalize on cultural moments and seasonal windows, the challenge was maintaining craft and consistency without slowing down production.

Solution

Concepted, designed, and copywritten paid and organic social content across in-feed, Stories, and paid carousels for both TikTok and Meta. Developed seasonal and trend-driven campaigns informed by social listening, keeping content reactive and culturally relevant. Applied AI image prompting to reinterpret Amazon PDP imagery into editorial, platform-native visuals, creating cohesion across campaign stories that the source material alone couldn't deliver. The result was a scalable creative approach that kept the brand timely, visually consistent, and performing across platforms.